Your Book Page Is Your Best Tool For Author GEO (And You're Probably Getting It Wrong)

Authors, ignore all the artist community telling you to run from AI.

To be honest, they're full of bullcrap.

Well meaning bullcrap.

But ignorance doesn't transmute bullcrap.

There's a million reasons why they're full of sh!t, but for today, I'll say, having worked at a tech company I've gotten a stage pass acess past the layman's topical authority. How an AI generates and trains is not even close to stealing.

Rant over.

Today we focus on author visbility in a time of AI search. This is becoming a major part of the search and shopper experience. In fact, customer conversion when a product is surfaced via AI is around 16x greater than traditional SEO and manual Google search. As more people convert to the AI search experience, if AI doesn't know your brand, books, and writing styles, it cannot recommend you, and that will render you invisible. 

So, yes, you probably want AI to train on your books, brand, and voice…

But that's an aside. What most authors need in this shift is a website.

A home base.

A place that will build a brand, attract a loyal fan base, and allow AI search to scrape important data so they can recommend you.

There are many ways to do this, but I love going after the low-hanging fruit:

Your book pages.

So let's fix that.

The One-Page Mistake That's Killing Your Author GEO Visibility

Here's what happens: You write your first book. You create a beautiful page for it. Then you write a second book, and instead of creating a new page, you rename the first page to "Books" and list both titles there.

This is a huge mistake for your author geo.

When you do this, search engines can't figure out which book to rank you for, and they can't distinguish between your titles. And Google continues to just send people to Amazon instead because Amazon has done the structural work you haven't.

The fix is simple: Every book needs its own dedicated page.

Create a master "Books" page that displays your covers and links to each individual book page. 

This page should also answer:

Which book should readers start with?

What's your recommended reading order?

If you've written multiple series, consider giving each series its own page as well that covers themes and highly detailed specifics pertaining to the series.

The Boring Section That Changes Everything

Here's the part nobody likes but everybody needs: metadata.

• On every book page, you need a section that includes:

• ISBN for every format (paperback, ebook, audiobook)

• ASIN numbers

• Publisher information

• BISAC categories

• Publication year

• Country of origin

• Everything that appears on your copyright page

  
  

"But readers don't care about that," you're thinking.

You're right. But AI does.

When you include all your ISBN numbers, you're teaching AI systems that your paperback, ebook, and audiobook are the same book. Without this, they treat each format as a separate entity. Your reviews get fragmented, and recommendations get diluted.

Think of it this way: if the information matters enough to print on your copyright page, it matters enough to include on your website.

Most visitors won't look at this section (unless you spruce it up—which I recommend). But the crawlers and AI systems parsing your site absolutely will. And going forward, those systems are what allow AI to make book recommendations to readers.

How to Beat Amazon (Hint: It's Not About Reviews)

You can't out-review Amazon. You probably can't match their traffic or their shipping.

But you can beat them in content—which is the secret to not only attracting AI search real estate but also giving readers the "experience" they often want in going to an author website.

Your goal is to make your book page more useful than Amazon's. Here's how:

The Essentials:

High-resolution book cover — Higher quality than Amazon offers. Journalists, content creators, and readers doing image searches will find yours first.

Full back cover copy — Not just your one-paragraph pitch. The complete version.

Sample chapters — Offer 20-30 pages as a downloadable PDF. Kindle has samples, but not everyone uses Kindle. And AI loves having more text to analyze.

Tropes — List them clearly. Use a graphic or a simple bulleted list. Readers search by trope now. If your page doesn't mention them, you're invisible to those searches.

Full endorsements — Amazon makes you trim blurbs. You don't have to. Include the complete quotes.

Like Authors — Frame this in the way a reader would, i.e.: "What authors are like Stephen King?"

FAQs — Answer the questions readers actually ask you: What's the price? Are there signed copies? What age is this book fit for? Use proper FAQ formatting. When someone searches for a similar question, your page can show up in results.

Short Bio — Add a 2-4 sentence bio that writes about you in the third person and that gives some details on your geographical location so local AI Search queries help surface you.

The Supplemental Materials That Set You Apart:

This is where you pull ahead. Amazon doesn't offer these, which means you can offer unique things.

For Fiction:

• Character compendiums (especially useful for series)

• High-resolution maps (as downloadable files so readers can zoom)

• Deleted scenes or bonus epilogues

• Timelines (if your story jumps between time periods)

• Glossaries

• Spotify playlists from your writing process

• Recipes from the world

For Nonfiction:

• Worksheets and templates

• Checklists

• Workbooks (if you're not selling a separate companion)

• Expanded case studies

All of this serves two purposes:

1. It makes readers value your website as a resource

2. It gives search engines and AI more reasons to direct traffic to you instead of Amazon

Start With One Thing

You don't have to rebuild your entire website this week. Pick one book. Create one properly structured page.

Add the metadata section. Include your ISBNs. Write an FAQ. Upload a sample chapter PDF.

Then do the next book. And the next, and allow the work to compound. Six months from now, when someone asks ChatGPT for a book recommendation in your genre, your properly structured pages give you a fighting chance of being the answer.

As the developers say at my work:

That's just good architecture.

Veritate et Virtute.

– Izaic Yorks | fantasy author | writing stories of timeless virtue

P.S. — If you want a non-perfect example, you can check out what I've done at my own website: https://www.izaicyorks.com/aithos